关于MBA学习的十二本书籍
1. Leadership: The Strategist: Be the Leader Your Business Needs (2012)
2. Entrepreneurship: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (2014)
3. Globalization: How Soccer Explains the World: An Unlikely Theory of Globalization (2010)
4. Competitive Dynamics: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2014)
5. Innovation Management: Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation (2013)
6. Marketing: The Marketing Plan Handbook (2011)
7. Organizational Behavior: Its Not the How or the What but the Who: Succeed by Surrounding Yourself with the Best (2014)
8. Finance: CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful (2011)
9. Technology: Technical Impact: Making Your Information Technology Effective and Keeping It That Way (2014)
10. Communication: Marketing Communications (2014)
11. Change Management: Making Sense of Change Management: A Complete Guide to the Models, Tools, and Techniques of Organizational Change (2015)
12. Strategic Planning and Business Alignment: The Executive Checklist: A Guide for Setting Direction and Managing Change (2014)
1. Leadership: The Strategist: Be the Leader Your Business Needs (2012) 2. Entrepreneurship: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (2014) 3. Globalization: How Soccer Explains the World: An Unlikely Theory of Globalization (2010) 4. Competitive Dynamics: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2014) 5. Innovation Management: Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation (2013) 6. Marketing: The Marketing Plan Handbook (2011) 7. Organizational Behavior: Its Not the How or the What but the Who: Succeed by Surrounding Yourself with the Best (2014) 8. Finance: CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful (2011) 9. Technology: Technical Impact: Making Your Information Technology Effective and Keeping It That Way (2014) 10. Communication: Marketing Communications (2014) 11. Change Management: Making Sense of Change Management: A Complete Guide to the Models, Tools, and Techniques of Organizational Change (2015) 12. Strategic Planning and Business Alignment: The Executive Checklist: A Guide for Setting Direction and Managing Change (2014)